WORKS
國泰航空 社群內容操作
近年來，國泰航空持續運用設計思維與科技創新，將「顧客體驗」打造成品牌核心競爭力。2025 年 8 月起，全線航班將全面配備椅背娛樂系統與高速 Wi-Fi，成為業界少數實現全機隊一致且沉浸式體驗的航空公司之一。透過細緻入微的體驗設計，無論是經濟艙還是頭等艙的旅客，皆能享有同樣高品質的服務。我們的角色，就是讓這份品牌承諾被具體轉譯，成為顧客真切感受並產生連結的體驗。
Cathay Pacific Social Media Campaign
In recent years, Cathay Pacific has consistently applied design thinking and technological innovation to place “customer experience” at the core of its brand competitiveness. Beginning in August 2025, all flights across the network will be fully equipped with seatback entertainment systems and high-speed Wi-Fi—making Cathay one of the few airlines in the industry to offer a truly consistent and immersive experience across its entire fleet.Through meticulous experience design, passengers—whether in Economy or First Class—can enjoy the same high standard of quality. Our role is to translate this brand commitment into meaningful experiences that resonate with customers on a deeper level.
Credits
品牌｜國泰航空
客戶｜國泰航空
產品｜品牌形象、航線包裝、會員溝通
專案經理｜Della Chen
執行創意｜Della Chen
圖文設計｜TingKai Wang、Amber
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