WORKS
永豐基金會 小店永豐計畫
為紀錄小店永豐計畫而生的影像企劃，為期一年，走訪全台各縣市紀錄入選 10 家小店從計畫投遞到成果實行的過程。展示了在地小店作為社會變革推動者的深遠影響。不僅是經濟實體，也是創新和永續發展的關鍵驅動力。透過訪談紀錄，讓更多消費者認同小店的經營理念，同時製作「旅遊開箱」短影音呈現出好玩、好看、好吃的賣點，呼籲消費者以行動支持小店。本影片企劃亦榮獲 2024 倫敦設計獎金獎肯定。
SinoPac Foundation Store Power Up Project
This video project, commissioned by the 'Store Power Up Project,' follows 10 Taiwanese shops over a year, showcasing their transformation and impact as drivers of innovation and sustainability. Through interviews and Instagram reels, it highlights their philosophies, offerings, and charm, inspiring consumer support. The project also won the Gold Award at the 2024 London Design Awards.
Credits
品牌｜永豐基金會
客戶｜4Cus Creative
產品｜小店永豐計畫
導演｜Di Di Lin
監製｜Harper Wang、Della Chen
製片｜Johnny Fernando
Contact
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